The OKAD Knowledge Base
Research-based guides on UGC, creative testing, and paid ads. Written for brands and operators who want to understand how things actually work.
Creative Testing
Hypothesis-driven ad experimentation
Canvas UGC
Creators post on brand-owned accounts
Tech UGC
Creator-made software & app content
UGC Ads
Creator content as paid advertising
Spark Ads
TikTok's organic-to-paid format
Partnership Ads
Meta's branded content ad format
Hook Rate
The metric that predicts CPA
Ad Fatigue
Why winning ads stop working
Performance Creative
Ad creative optimized for CPA & ROAS
Modular Creative
Hooks × Bodies × CTAs = scale
UGC Whitelisting
50% lower CPA, 2.4x higher CTR
Whitelabel UGC
$150–$500 per video, brand owns it
High-Volume UGC
50–300+ videos per month at scale
Branded Content Ads
Creator-powered paid advertising
Social Proof Ads
Testimonials & reviews as ad creative
UGC Creator
What they do & how to hire them
Creator Network
Building & managing creator pools
UGC Creator Rates
Complete pricing guide by level & niche
UGC Portfolio Examples
What great creator portfolios look like
UGC Creator Jobs
Where to find paid UGC opportunities
Brand Pitch Templates
Email & DM scripts that get replies
UGC for Brands
B2B guide to finding & managing UGC talent
AI Portfolio Builder
How AI helps creators showcase work
UGC Contract Template
Essential clauses & usage rights pricing
UGC Creator Tools
Editing, portfolio, invoicing & analytics
How to Get UGC Deals
Step-by-step guide to landing brand deals
UGC Video Ads
Why UGC ads outperform everything else
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