We make video ads
and find which ones
actually work
Creative testing agency for DTC and e-com brands. 40-70 creatives per batch, real UGC creators + AI. Your CPA goes down, your winning creatives multiply.
Our work
UGC ads, AI statics, creator content, video production — here's what we make for brands like yours.
High ROAS UGC Ads
71 videos, 14 winners. Best CPA $26 against $70 target. Modular scripts with 3+ hooks per concept.
AI Static Ads — 3x CTR
AI-generated statics brought customers at half the cost of traditional creatives.
UGC Ads by Creators 45+
Underserved demographic, higher trust. Outperformed younger creators on health & wellness products.
1M Views Video Content
Organic content for digital brands. Same production pipeline, optimized for engagement instead of conversions.
High CPA Ads for Digital
Voiceover + B-roll format brought 25% lower CPA than talking heads across all creatives.
UGC & AI for Alco Brands
Regulated category, restricted placements. AI statics + UGC with compliance-safe scripts.
How it works
Most teams test 5-10 video ads per month. That's not enough data to find patterns. Here's what we do differently.
- —Hire a videographer or agency for 5-10 videos
- —Pick the "best" creative based on gut feeling
- —Run it until it burns out
- —Start from scratch next month
- —No data on what actually worked or why
- ✓40-70 videos per batch, each testing one idea
- ✓Modular scripts: 3 hooks × 2 creators × 2 formats = 12 videos from one concept
- ✓Real purchase data after 2-3 weeks
- ✓Scale winners, kill losers, iterate the middle
- ✓You know exactly what worked and why
Research & hypotheses
We analyze your competitors' ads, your existing data, customer reviews. We build 5-8 testing angles — real pain points your customers have.
Scripts & creators
Modular scripts: one proven body, multiple openings. We match 2-3 creators from our 600+ network to each concept based on product fit.
Production & launch
Creators shoot, we edit, first batch goes live as ads. 40-70 videos in 2 weeks. UGC, voiceover + B-roll, AI statics, product demos.
Data & decisions
After 2-3 weeks of ad data, we tag every creative: Scale, Iterate, or Kill. Not likes — actual purchases. Then we scale winners and test new ideas.
Have a product and wondering what we'd test? Describe your situation — we'll think about it and suggest next steps.
Write to usWhat's inside each batch
Everything you need to go from zero to tested at scale.
5-8 reasons people buy your product
Real pain points, not marketing guesses. For supplements: bloating, fatigue, sleep. For AI products: speed, social proof, before/after. Each angle is a testing track.
Modular: hook + body + CTA
3+ openings per concept. Written from research — competitor ads, customer surveys, your ad data. Scripts are the core of what we deliver.
The person matters more than the script
Same script can cost $32/customer with one creator and $92 with another. We test 2-3 creators per batch from our 600+ network to find the best fit.
6 formats, tested — not assumed
UGC talking head, voiceover + B-roll, before/after, product demo, POV, AI statics. In our data, VO + B-roll costs 25% less per customer than talking heads.
AI-generated scenes and statics at half the cost
AI statics brought customers at half the cost of traditional statics. Combined with UGC and scripts — AI handles visual variety while creators handle trust.
What a real results table looks like
From an actual first batch for an AI product. Every creative is tagged with what it tested and what happened.
(target was $70)
(14 out of 44)
same script, different creator
| Creative | Angle | Format | Cost / customer | Customers | Ad spend | Action |
|---|---|---|---|---|---|---|
| 15MinStart | Speed | UGC | $26 | 4 | $106 | Scale |
| RecruitersNotice | Pain | VO + B-roll | $32 | 16 | $506 | Scale |
| WorstToBest | Before/After | UGC | $40 | 93 | $3,684 | Scale |
| ViewsTripled | Social Proof | UGC | $47 | 23 | $1,082 | Scale |
| LinkedInMakeover | Aspiration | VO + B-roll | $73 | 8 | $584 | Iterate |
| NoMoreAwkward | Pain | UGC | $82 | 5 | $410 | Iterate |
| CareerCredibility | Career | UGC | $116 | 3 | $348 | Kill |
71 videos produced. 44 launched. 14 winners. The $30 median CPM was stable across all creatives — every cost difference came from the creative itself.
Want to see what a batch would look like for your product?
Three batches, two months
By the end of month 2: 100-150 tested creatives, a clear picture of what works, and a system to keep finding winners.
Find what works
- →40-70 original videos
- →Multiple angles, creators, formats
- →Every video = a hypothesis
- →Clear pass/fail after 2-3 weeks of ad data
Scale the winners
- →10+ variations of every Batch 1 winner
- →New hooks, re-edited middles, different CTAs
- →Budget follows performance, not volume
Find more
- →50 new concepts, untested ideas
- →New pain points, audiences, formats
- →Runs in parallel with Batch 2
Timeline
Pricing
A full-time videographer costs $4-5K/month and produces 10-15 videos. We deliver 40-70 with strategy, scripts, creators, editing, and a results dashboard.
Test the approach before committing to scale.
- ✓15 videos
- ✓1 creator
- ✓3-4 angles
- ✓Modular scripts
- ✓Results dashboard
Full creative testing with creator-fit analysis.
- ✓20 videos
- ✓2 creators
- ✓5-6 angles
- ✓Modular scripts
- ✓Creator-angle fit analysis
- ✓AI statics included
For teams spending $100K+/month on ads.
- ✓30+ videos
- ✓2-3 creators
- ✓6-8 angles
- ✓Modular scripts
- ✓Full format testing
- ✓AI statics + video
- ✓Weekly reporting
Already have creators or scripts? We can work with what you have. Write to us and we'll figure out the right setup.
Want to see if this works
for your product?
Write to us about your product and current situation. We'll review it, think about what we'd test, and suggest next steps. No commitment needed.